THS: The Production Assistant

A blog where you can experience the ins and outs of the film biz in NYC through the eyes of someone starting from the bottom up (with a few celebrity sighting puzzles along the way).

Tuesday, October 17, 2006

New Show...New Time Slot...Adios

Two months later…and I’m writing again. What has happened over the past two months and is anyone even paying attention to this blog anymore? Hmmm, well if you are, then this is a summary.

The show I’ve been working on was pulled from the network schedule and will finish only 13 episodes before it finishes. The ‘back 9” were not picked up due to poor ratings after two episodes (!!!!) so now the writers are wrapping up the entire storyline in the remaining two episodes we have left to shoot. Frankly, I’m not entirely surprised the show didn’t do well. The concept was not exactly the most original of the new fall lineup, but the acting was fairly good and the production value was high. In television terms that is basically just hoping that the viewing public will take a liking to it.

A lot of people have a lot of theories about why we were pulled so fast. Was it our terrible lead-in (the show that precedes ours was completely the wrong demographic as our show and is opposite another networks top show of the week so it didn’t seem like our network was trying too hard), not enough advertising (the network decided to movie theater trailers, netflix rentals, and ads in higher end magazines and newspapers), or a lack of willingness to try and different timeslot during the week. I think the lead-in doomed us from the start because it told us all that we were surrendering the night to a rival network’s one big show, which then affected the rest of the night’s viewership.

The ratings system is something we could all discuss until our throats are dry and we couldn’t talk anymore. No one likes the Nielsen rating system and it hasn’t been updated in a long, long time. Nonetheless, studios make ridiculously knee-jerk reactions based on the numbers generated by 1000 Nielsen families (homes within the Nielsen participation realm either have boxes attached to their televisions that monitor what they watch or some use a journal system which asks each member of the family keep a journal of what they watch individually every day for that month).

Overall, I’m not a big fan of the network right now. After seeing a lot of its new shows for this season, I think they deserve to be in the position they are in, and I don’t think they are crawling out of their slump anytime soon.

I’ll be posting more once I move onto my next project I’m sure.

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